Mike Cormack

As Head of Content, Mike is the “G.M.” of the editorial team, responsible for establishing the content strategy for NorthStar Gaming across multiple platforms. He has over two decades of digital media leadership including stops at large companies such as Sportsnet, The Athletic and the Toronto Star.

The Boost — Your go-to for insights to help elevate your betting IQ

Fans and players stand for the Canadian national anthem ahead of the Toronto Blue Jays home opener against the Baltimore Orioles, in Toronto on Thursday, March 27, 2025

Hello!

We’re excited to share an exciting update about the content experience you’ve come to know and trust.

Since we launched, Sports Insights has become a go-to destination for premium casino and sports betting content and analysis on NorthStar Bets. As our content has expanded to include team and player stats, to casino game review articles, and real-time RotoWire injury feeds, we felt it’s time for a new name that better reflects the value and scope of our offerings.

That’s why Sports Insights is becoming The Boost.

Why “The Boost”?

Our mission is give you the insights, tips, tools, and resources to make more informed bets. Whether that’s breaking down a Monday Night Football game, exploring NBA prop markets, checking NHL stats, or learning more about the latest online slot titles.

The Boost represents how our content has evolved to support every type of player — sports and casino — and our commitment to raise the bar for locally relevant, premium Canadian betting content.

What’s new (and what’s not)

You’ll still find everything you love about Sports Insights right here on NorthStar Bets.

At The Boost, you’ll see:

  • Casino game reviews and articles exploring new and popular slot titles
  • Team and player stats plus live injury feeds powered by RotoWire
  • How-to guides and responsible gaming resources designed for Canadian players

All of this content continues to be produced by our Toronto-based editorial team, who live and breathe the same sports and stories you do.

Boost your betting IQ

You can explore The Boost content directly within the NorthStar Bets app and website.

We’d love your feedback as we continue to evolve. If there are topics or tools you’d like to see, drop us a note anytime at mike.cormack@northstargaming.ca.

And don’t forget to follow us on X at @TheBoostCA for our latest articles, picks, and updates.

Thanks for playing with NorthStar Bets. We hope you enjoy The Boost.

Mike Cormack
Head of Content, NorthStar Gaming

The Boost — Your go-to source for insights to help elevate your betting IQ

Fans and players stand for the Canadian national anthem ahead of the Toronto Blue Jays home opener against the Baltimore Orioles, in Toronto on Thursday, March 27, 2025

Hello!

We’re excited to share an exciting update about the content experience you’ve come to know and trust.

Since we launched, Sports Insights has become a go-to destination for premium casino and sports betting content and analysis on NorthStar Bets. As our content has expanded to include team and player stats, to casino game review articles, and real-time RotoWire injury feeds, we felt it’s time for a new name that better reflects the value and scope of our offerings.

That’s why Sports Insights is becoming The Boost.

Why “The Boost”?

Our mission is give you the insights, tips, tools, and resources to make more informed bets. Whether that’s breaking down a Monday Night Football game, exploring NBA prop markets, checking NHL stats, or learning more about the latest online slot titles.

The Boost represents how our content has evolved to support every type of player — sports and casino — and our commitment to raise the bar for locally relevant, premium Canadian betting content.

What’s new (and what’s not)

You’ll still find everything you love about Sports Insights right here on NorthStar Bets.

At The Boost, you’ll see:

  • Casino game reviews and articles exploring new and popular slot titles
  • Team and player stats plus live injury feeds powered by RotoWire
  • How-to guides and responsible gaming resources designed for Canadian players

All of this content continues to be produced by our Toronto-based editorial team, who live and breathe the same sports and stories you do.

Boost your betting IQ

You can explore The Boost content directly within the NorthStar Bets app and website.

We’d love your feedback as we continue to evolve. If there are topics or tools you’d like to see, drop us a note anytime at mike.cormack@northstargaming.ca.

And don’t forget to follow us on X at @TheBoostCA for our latest articles, picks, and updates.

Thanks for playing with NorthStar Bets. We hope you enjoy The Boost.

Mike Cormack
Head of Content, NorthStar Gaming

Welcome to The Boost — Your destination for insights to help elevate your betting IQ

Fans and players stand for the Canadian national anthem ahead of the Toronto Blue Jays home opener against the Baltimore Orioles, in Toronto on Thursday, March 27, 2025

Hello Canada!

It’s an exciting time to be a Canadian with our Blue Jays back in the World Series for the first time in 32 years.

As the Head of Content at NorthStar Gaming, I’m thrilled to welcome you this fall to The Boost — our new, made-in-Canada destination for premium sports betting and online casino insights.

Since its inception, we at NorthStar Gaming have always believed that informed play is better and more enjoyable play. We also take great pride in being a Canadian company that understands the distinct needs of local players.

That’s why we built The Boost: a dedicated content site designed to give you the tools, information, and confidence to make smarter, more informed decisions — whether you’re breaking down NFL matchups, exploring Blue Jays stats, weighing Shai Gilgeous-Alexander props, checking out the latest online slot titles, or seeking responsible gaming resources.

A tool for local players

Our entire editorial team is proudly based in Toronto. Every day, our writers and editors create new articles for our fellow Canadians — from odds breakdowns and betting analysis to casino resources and feature articles.

At The Boost you’ll find:

Whether you’re a seasoned bettor or just getting started, The Boost is built to help you feel more confident, informed, and in control every time you play.

Even Better: when you sign up with NorthStar Bets, all this great content is also available to you directly within the NorthStar Bets app & website.

Even Better: when you sign up with NorthStar Bets, all this great content is also available to you directly within the NorthStar Bets app & website.

Boost your betting IQ

We want this site to evolve with your help and feedback. So if you have ideas, feedback, or topics you’d love to see us cover, please share them with us at theboost@northstargaming.ca.

And be sure to follow us on X at @TheBoostCA to stay connected with our latest articles, picks, news & updates.

Thanks for reading — and we hope you enjoy The Boost!

Mike Cormack
Head of Content, NorthStar Gaming

Introducing Bet Finder, a powerful new tool for sports bettors

Vladimir Guerrero Jr.

At NorthStar Bets, we understand your time is precious. It’s why we’re constantly seeking innovations to make your sports betting experience with us easier and more enjoyable, and help save you time.

Starting today, we’re thrilled to introduce a powerful new tool within our Insights content vertical: Bet Finder.

Embedded in the Insights homepage and within articles (see above), Bet Finder gives you a quicker, smarter, and easier way to find and place bets from a single page.

New to NorthStar Bets? See our promotions and welcome offers here.

What is Bet Finder?

Bet Finder allows you to search our sportsbook for odds, props, and futures related to players and teams across several popular leagues, including the NBA, MLB, NHL, NFL, EPL, Champions League, NCAA Football, NCAA Basketball, CFL and more!

So whether you’re eyeing the latest Battle of Ontario odds, NBA playoff props, or looking ahead to the Champions League semifinal legs, you can now read picks and analysis from our staff, search markets and place bets — all on a single page!

How to use Bet Finder:

1. Look for the Bet Finder tool in articles — such as the top of this one — or the Insights homepage:

2. Find your league (MLB) from the dropdown menu and then search a player or team name:

3. Instantly view available odds for games, props and futures:

4. To place a bet, click ‘add to betslip’ and then ‘Place bet’ to make your bet, right then and there!

Save time & make your best bet

For sports bettors seeking premium content and a world-class sportsbook, NorthStar Bets Insights offers that with less time spent bouncing between pages, websites, and apps as you read, research, and bet.

In addition to Bet Finder, be sure to explore other key Insights offerings such as:

Are there content/tools/features you want to see more of? Less of? We’d love to hear from you!

You can reach us on X @NorthStarBet, where we distribute our daily Insights content, or feel free to send me an email @ mike.cormack@northstargaming.ca.

We hope you enjoy using Bet Finder and continue to find great value in the other tools and resources only available here in Ontario at NorthStar Bets.

Mike Cormack
Head of Content, NorthStar Bets

NorthStar Bets app for iOS and Android: GET IT HERE

New! NHL Team & Player Stats and Standings

NHL team and player stats leaders at NorthStar Bets. See leaders in key categories including goals, points, assists, shots and PP%.

Hello, NHL fans and sports bettors. We have exciting news.

NorthStar Bets is dedicated to providing the best analysis and tools to help save you time and make informed betting decisions. That’s why we’re thrilled to introduce our new NHL Team & Player Stats and Standings.

Whether you’re researching your next wager or following your favourite players and teams on the league leaderboards and standings, you can now do it with NorthStar Bets. Here’s what you can expect:

NHL Team & Player Stats: Season Splits

Break down player performances by home vs. away, day, night, last 5 and last 10 games. With these detailed season splits, you can easily identify performance trends when researching props and game outcomes.

Player Game Logs

Track a player’s performance game by game. Whether you’re betting on goal scorers or shot totals, our player game logs allow you to analyze past performances and spot hot streaks or slumps before placing your bets.

Team & Player Leaderboards

Our leaderboards for Top Players showcase top performers across key categories such as goals, assists, shots per game, power-play points, and more. Similarly, our leaderboard for Top Teams pages gives you a quick snapshot of the best squads on offence, defence, and special teams.

High-Value Stats for Bettors

We know that the right stats can make all the difference. That’s why we offer key betting-relevant metrics such as:

  • Shots per game: A crucial stat for betting on shot props and player performances.
  • Average time on ice (TOI): Helps gauge a player’s impact and opportunities to produce.
  • Special team stats: Power play and penalty kill percentages, which are essential for evaluating game totals and head-to-head matchup advantages.

NHL Standings

Make NorthStar Bets part of your daily routine to stay up to date with the latest NHL standings, including division races, wild-card spots, and playoff positioning.

NHL Team & Player Stats: Why It Matters for Bettors

Stop bouncing between multiple apps and sites searching for stats and trends. Everything you need is now available in one place — right here at NorthStar Bets.

So, what are you waiting for? Check out our new NHL stats and standings today and see how NorthStar Bets can help inform you and save you time.

Mike Cormack,
Head of Content, NorthStar Bets

Introducing NHL Team & Player Stats and Standings

NHL team and player stats leaders at NorthStar Bets. See leaders in key categories including goals, points, assists, shots and PP%.

Hello, NHL fans and sports bettors. We have exciting news.

NorthStar Bets is dedicated to providing the best analysis and tools to help save you time and make informed betting decisions. That’s why we’re thrilled to introduce our new NHL Team & Player Stats and Standings.

Whether you’re researching your next wager or following your favourite players and teams on the league leaderboards and standings, you can now do it with NorthStar Bets. Here’s what you can expect:

NHL Team & Player Stats: Season Splits

Break down player performances by home vs. away, day, night, last 5 and last 10 games. With these detailed season splits, you can easily identify performance trends when researching props and game outcomes.

Player Game Logs

Track a player’s performance game by game. Whether you’re betting on goal scorers or shot totals, our player game logs allow you to analyze past performances and spot hot streaks or slumps before placing your bets.

Team & Player Leaderboards

Our leaderboards for Top Players showcase top performers across key categories such as goals, assists, shots per game, power-play points, and more. Similarly, our leaderboard for Top Teams pages gives you a quick snapshot of the best squads on offence, defence, and special teams.

High-Value Stats for Bettors

We know that the right stats can make all the difference. That’s why we offer key betting-relevant metrics such as:

  • Shots per game: A crucial stat for betting on shot props and player performances.
  • Average time on ice (TOI): Helps gauge a player’s impact and opportunities to produce.
  • Special team stats: Power play and penalty kill percentages, which are essential for evaluating game totals and head-to-head matchup advantages.

NHL Standings

Make NorthStar Bets part of your daily routine to stay up to date with the latest NHL standings, including division races, wild-card spots, and playoff positioning.

NHL Team & Player Stats: Why It Matters for Bettors

Stop bouncing between multiple apps and sites searching for stats and trends. Everything you need is now available in one place — right here at NorthStar Bets.

So, what are you waiting for? Check out our new NHL stats and standings today and see how NorthStar Bets can help inform you and save you time.

Mike Cormack,
Head of Content, NorthStar Bets

Super Bowl 59 & Insights 2.0, The Ultimate Resource for Bettors

Hello, Super Bowl 59 bettors and casino players!

I’m thrilled to share with you the new and improved Insights 2.0 — a reimagined content hub designed to be your ultimate companion for sports betting and online casino play. 

With the biggest game of the year just days away, there’s no better time to tell you about the invaluable and time-saving features that make NorthStar Bets’ Insights an indispensable resource.

20+ Super Bowl 59 Articles Covering Every Angle

We’re going all-in on Super Bowl 59 coverage with more than 25 expert articles from our in-house team of staff writers. 

From best bets and player props to same-game parlays and novelty markets, we’ve got everything covered.

Want to impress your friends with deep-dive insights? We’ve compiled 59-Must-Know Super Bowl Stats to elevate your knowledge.

Click here for a full list of our SB articles, picks, and predictions.

NFL Team & Player Stats: Do Your Research With Us

We know that sports bettors want the best data at their fingertips — without the hassle of bouncing between apps and websites. 

That’s why we’ve introduced NFL team and player stats, directly within our platform.

Whether you’re looking for Patrick Mahomes’ game logs, Harrison Butker’s kicking stats, or the Eagles’ team stats, with NorthStar Bets Insights you can do your research and place your bets all in one place.

Even better news: We also have standings and team and player stats for the following leagues:

Real-Time Injury & Player News from RotoWire

Staying on top of player injuries and breaking news is critical to making informed bets. 

Thanks to our partnership with industry leader RotoWire, we offer a live NFL injury and player news feed embedded in each article so you can easily track who’s in, who’s out, and who’s questionable — just before making your wagers without having to leave NorthStar Bets!

And like our stats offering, our injury feed extends across multiple sports including NBA, NHL, and MLB.

Live Scoreboards with Dynamic Odds

Insights 2.0 features a new, real-time scoreboard ticker displaying live scores and dynamic odds for moneylines, spreads, and totals. Just scroll up to the top of the page to have a look.

The best part? These odds link directly to our sportsbook, making it easier than ever to jump on betting opportunities as they unfold.

More Casino Content for Gaming Enthusiasts

We know that many of our sports bettors also enjoy spinning the reels and testing their luck in our online casino. 

That’s why we’re ramping up our casino content with more game reviews, big winner lists, and insights on the hottest new games.

Whether you’re looking for the latest game releases, or expert strategies, Insights 2.0 has you covered.

Your One-Stop Destination for Sports Betting & Casino Insights

At NorthStar Bets, our goal is to provide a seamless and enjoyable premium betting experience. 

With Insights 2.0, we’re taking that commitment to the next level, offering unmatched sports betting tools and analysis, real-time data, and premium casino content… all in one place.

So whether you’re placing your Super Bowl bets, tracking live odds, or looking for your next casino game to try, Insights 2.0 has it. 

Check it out today and good luck with your wagers on Sunday!

– Mike Cormack
Head of Content, NorthStar Bets

Welcome to Insights 2.0!

Insights 2.0

Welcome to the new and improved Insights!

Whether you’re a frequent visitor or checking us out for the first time, we hope you’ll take a minute or two to look around and see how we’ve redesigned our homepage to make it easier than ever to give you more of what you want. 

Back in March, we told you about ‘Insights 2.0′ — an initiative throughout 2024 to enhance NorthStar Bets’ in-house content vertical with a new design, additional features, stats, and a smoother overall user experience. 

Since then, changes have been made in response to your feedback, and what you said would make Insights an even more invaluable resource as part of your NorthStar Bets experience.

Whether you’re looking for picks, stats, casino articles, injury news, analysis, or educational pieces, the new-look homepage page should make it easier than ever to find what you’re looking for.

We’ve added a rotating hero carousel featuring three prominent stories. We’ve also moved to grouping content by categories (NFL, MLB, Soccer, Casino, Bet 101, etc.) to make it easy to find more articles on the topics you’re most interested in.

You also wanted stats. So we got you stats.

Last month we rolled out a comprehensive suite of MLB stats and standings, which you can find here. Later this month, you can expect similar offerings for NFL with NHL and NBA to follow.

Since May, through a partnership with industry leader Rotowire, Insights readers have had access to premium MLB injury news via a searchable feed on our homepage and within every MLB article.

You can expect the same service this fall for NFL, NHL and NBA.

And the best part? We’re not done yet. So stay tuned. 

In the meantime, we hope these new tools and the redesigned Insights home page make your NorthStar Bets experience more enjoyable — and valuable — than ever.

Now that’s a win!

New to NorthStar? Sign up here.

NorthStar Bets unveils Insights 2.0!

Insights 2.0

Welcome to the new-look Insights 2.0!

Whether you’re a frequent visitor or checking us out for the first time, we hope you’ll take a minute or two to look around and see how we’ve redesigned our homepage to make it easier than ever to give you more of what you want. 

Back in March, we told you about ‘Insights 2.0′ — an initiative throughout 2024 to enhance NorthStar Bets’ in-house content vertical with a new design, additional features, stats, and a smoother overall user experience. 

Since then, changes have been made in response to your feedback, and what you said would make Insights an even more invaluable resource as part of your NorthStar Bets experience.

Whether you’re looking for picks, stats, casino articles, injury news, analysis, or educational pieces, the new-look homepage page should make it easier than ever to find what you’re looking for.

We’ve added a rotating hero carousel (see below) featuring three prominent stories. We’ve also moved to grouping content by categories (NFL, MLB, Soccer, Casino, Bet 101, etc.) to make it easy to find more articles on the topics you’re most interested in.

You also wanted stats. So we got you stats.

Last month we rolled out a comprehensive suite of MLB stats and standings, which you can find here. Later this month, you can expect similar offerings for NFL with NHL and NBA to follow.

Since May, through a partnership with industry leader Rotowire, Insights readers have had access to premium MLB injury news via a searchable feed on our homepage and within every MLB article.

You can expect the same service this fall for NFL, NHL and NBA.

And the best part? We’re not done yet. So stay tuned. 

In the meantime, we hope these new tools and the redesigned Insights home page make your NorthStar Bets experience more enjoyable — and valuable — than ever.

Now that’s a win!

New to NorthStar? Sign up here.

 New! MLB Standings and Stats

MLB Stats and Standings

You wanted stats. So we got you stats, and more! We’re thrilled to now offer Sports Insights readers a comprehensive suite of MLB stats and standings. Click here to view MLB stats and standings. 

As part of our ongoing Insights 2.0 initiative, you told us on-platform access to premium team and player statistics would add tremendous value to your betting experience with us.

We understand the critical role research plays in your sports betting experience. And we know that bouncing between stats sites and gambling apps can be a time-consuming, if sometimes necessary exercise.

But now you can do your MLB stats research AND wagering on the same platform: NorthStar Bets. And the best part? This is just the start.

You can expect more stats offerings to roll out in time for the start of the upcoming NFL, NBA and NHL seasons.

Full MLB betting markets: Click Here

What’s included in our MLB stats:

Player stats and game logs include:

  • 2024 batting stats including home/road, lefty-right and RISP splits
  • 2024 game logs (past 5 games & full season)
  • Career stats (past 3 seasons)
MLB Stats and Standings
MLB Stats and Standings

Team stats & rosters include:

  • Sortable stats columns
  • Ability to deep link/click on player names to individual bio pages
  • ‘Results’ including game-by-game scores for the entire 2024 season

League leaders:

  • Sortable stats columns for batters and pitchers
  • Ability to deep link/click on player names to individual bio pages
  • Can be filtered by MLB, league and division

Standings:

  • Sortable stats columns
  • Can be filtered by MLB, league and division
  • Team names deep link/click to individual team roster & stat pages

And don’t forget: Through a partnership struck earlier this year with industry leader Rotowire, Sports Insights readers can also access the latest injury news across MLB via a searchable feed on our homepage and within every MLB article (like at the top of this article beneath the photo). 

The data — produced and curated by Rotowire’s team of staff writers — includes the player’s estimated return date, injury, current status and time of last update. 

Full MLB betting markets: Click Here

The MLB feed is just the beginning as we will also feature injury feeds for NFL, NHL, NBA and EPL later this year. 

In the meantime, we hope these new tools make your betting experience with us more enjoyable.

We can’t wait to show you what else we have in store to make Sports Insights an invaluable resource for sports bettors.  

Now that’s a win!