Hello!
We’re excited to share an exciting update about the content experience you’ve come to know and trust.
Since we launched, Sports Insights has become a go-to destination for premium casino and sports betting content and analysis on NorthStar Bets. As our content has expanded to include team and player stats, to casino game review articles, and real-time RotoWire injury feeds, we felt it’s time for a new name that better reflects the value and scope of our offerings.
That’s why Sports Insights is becoming The Boost.
Why “The Boost”?
Our mission is give you the insights, tips, tools, and resources to make more informed bets. Whether that’s breaking down a Monday Night Football game, exploring NBA prop markets, checking NHL stats, or learning more about the latest online slot titles.
The Boost represents how our content has evolved to support every type of player — sports and casino — and our commitment to raise the bar for locally relevant, premium Canadian betting content.
What’s new (and what’s not)
You’ll still find everything you love about Sports Insights right here on NorthStar Bets.
At The Boost, you’ll see:
- Casino game reviews and articles exploring new and popular slot titles
- Team and player stats plus live injury feeds powered by RotoWire
- How-to guides and responsible gaming resources designed for Canadian players
All of this content continues to be produced by our Toronto-based editorial team, who live and breathe the same sports and stories you do.
Boost your betting IQ
You can explore The Boost content directly within the NorthStar Bets app and website.
We’d love your feedback as we continue to evolve. If there are topics or tools you’d like to see, drop us a note anytime at mike.cormack@northstargaming.ca.
And don’t forget to follow us on X at @TheBoostCA for our latest articles, picks, and updates.
Thanks for playing with NorthStar Bets. We hope you enjoy The Boost.
Mike Cormack
Head of Content, NorthStar Gaming
As Head of Content, Mike is the “G.M.” of the editorial team, responsible for establishing the content strategy for NorthStar Gaming across multiple platforms. He has over two decades of digital media leadership including stops at large companies such as Sportsnet, The Athletic and the Toronto Star.